Leveraging the brand loyalty that Lepp Farm Market had already built over the years, the goal was to create in house products that were instantly recognizable. Since food labels are often carefully read by customers, we took this opportunity to drive home the farm to table story.

When working on these projects, I carefully consulted the CFIA requirements for food packaging, helping the Lepps to make informed choices. I ensured that the nutrition facts table was in line with strict requirements.