Updated Brand Identity for Lepp’s Bakehouse & Delicatessen
In 2023, the owners of Lepp Farm Market decided it was time to pivot their second market and standalone brand “Lepp’s Daily Market” into a bakery and food service location. Their marketing collateral was in need of an overhaul!
My role was to use the existing logo & font choices and adapt it to a new name and core business offerings. I worked within existing brand standards and adapted them to projects.
-
The owners wanted to keep the look & feel of the stand alone brand, since it was in a distinctly downtown business.
We worked together on coming up with a new name and working it into the existing logo. Then, adapted the previous brand standards to fit the new direciton.
-
I adapted the new brand direction to marketing collateral as needed.
-
When the management team decided that it was time to launch onto Skip the Dishes, I supported them with quick on site photography to the platform’s specifications so that they could launch immediatelty.
